Every time an elected official gets the bright idea to save money by cutting fire department staffing or disbanding companies they should be forced to watch this video to clearly see how fast fire grows.
That being said, a little hustle and rapid operation of the first due engine company's deck pipe into the main body of fire (dump the booster while the supply line is being connected and charged) coupled with a line and some hooks inside exposures 2 and 4 would have significantly reduced the damage to the exposures.
The play by play by the neighbors using their extremely limited vocabulary added tremendous insight into the operation.