Many beer ads and commercials have been made using fire apparatus and firefighters as the background. Rheingold would elect "Miss Rheingold" between the 1940s and the 1960s.
Rheingold Beer From Wikipedia
Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. The company was sold by the founding German American Liebmann family in 1963. According to the New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds." Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries. Corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries. The Orange, New Jersey brewery was the last facility to close. The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro.
Miss Rheingold Girls 1940?1965
At the center of its media campaign was the "Miss Rheingold" pageant. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, "the selection of Miss Rheingold was as highly anticipated as the race for the White House." The first Miss Rheingold was Spanish-born Jinx Falkenburg. When Nat King Cole became the first major black entertainer to host a television show, advertisers stayed away?but not Rheingold; Rheingold was the New York regional sponsor for Cole's show. As early as 1965, Rheingold aired television ads featuring African American, Puerto Rican and Asian actors, to appeal to its racially diverse customer base. The company's headquarters was in the Bushwick section of Brooklyn. Rheingold was the official beer of the New York Mets, and its advertisements featured John Wayne, Jackie Robinson, Sarah Vaughan and the Marx Brothers. They also sponsored The Jackie Robinson Show which aired on 660 WRCA radio in New York City on Sunday evenings between 6:30 and 7 PM during the late 1950s and early 1960s.
https://www.youtube.com/watch?v=CwRXEh_TaBI
1950s/1960s Rheingold TV Commercials:
https://www.youtube.com/watch?v=f_51RANXHg0
https://www.youtube.com/watch?v=FVvKJq_RmH0
https://www.youtube.com/watch?v=UnSa-aEOy5g
Rheingold Beer From Wikipedia
Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. The company was sold by the founding German American Liebmann family in 1963. According to the New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds." Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries. Corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries. The Orange, New Jersey brewery was the last facility to close. The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro.
Miss Rheingold Girls 1940?1965
At the center of its media campaign was the "Miss Rheingold" pageant. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, "the selection of Miss Rheingold was as highly anticipated as the race for the White House." The first Miss Rheingold was Spanish-born Jinx Falkenburg. When Nat King Cole became the first major black entertainer to host a television show, advertisers stayed away?but not Rheingold; Rheingold was the New York regional sponsor for Cole's show. As early as 1965, Rheingold aired television ads featuring African American, Puerto Rican and Asian actors, to appeal to its racially diverse customer base. The company's headquarters was in the Bushwick section of Brooklyn. Rheingold was the official beer of the New York Mets, and its advertisements featured John Wayne, Jackie Robinson, Sarah Vaughan and the Marx Brothers. They also sponsored The Jackie Robinson Show which aired on 660 WRCA radio in New York City on Sunday evenings between 6:30 and 7 PM during the late 1950s and early 1960s.
https://www.youtube.com/watch?v=CwRXEh_TaBI
1950s/1960s Rheingold TV Commercials:
https://www.youtube.com/watch?v=f_51RANXHg0
https://www.youtube.com/watch?v=FVvKJq_RmH0
https://www.youtube.com/watch?v=UnSa-aEOy5g
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